Momsessed: The Baby Sleep Site's Founder Nicole Johnson's Parenting Essentials Include a Throwback Book Series, Curl Serum, & an Unexpected Calendar App

If you’re a parent to babies or toddlers (or *sigh* even older kids because this seemingly never ends), chances are you’re reading this in the middle of the night during a feed or after your little one woke up yet again. Or you’re reading it over your third cup of coffee because your sleep deprivation is next level. If your eyes are starting to droop, you’re going to want to hear this.

Nicole Johnson is the founder and lead sleep consultant of The Baby Sleep Site, and for more than 15 years, she and her team of sleep consultants have helped over 50,000 (!!!) families improve their children’s sleep. She — like so many parents — had many sleepless nights when her firstborn (she’s a proud mama of two boys!) kept waking up. And so she started to research sleep methods and all the developmental factors that impact a baby’s sleep. She finally overcame her son’s sleeping problems in a way that worked for her.

“I overcame my son’s sleeping issues in a way that matched my own parenting style, and I knew it was my mission to help other tired parents,” she said on her site. It’s a style, she tells us, that is all about helping her sons be the best versions of themselves rather than changing them into someone they are not.

“I learned long ago that we, parents, guide them and instill values but they are born who they are,” she tells SheKnows exclusively. “We should not, and cannot, change them but rather help them sharpen their strengths, recognize their weaknesses, teach them love and kindness, and help them become successful adults.”

And yes, sleep plays a huge role in future success, be it as a baby who needs to grow or as an adult who needs to be productive at work. When her son finally started sleeping — and she get a full night’s sleep herself — she made it her mission to help other tired parents with practical advice. And she’s not only teaching them tangible sleep strategies, but an important lesson for every facet of parenting: that no parent is alone.

“More moms are trying to do it alone but are afraid to say they are struggling,” she tells us. “Parenting is hard and millions of parents visit my site each year to help with their babies’ sleep. If you are struggling, know that there are many others just like you.”

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Another integral lesson she reminded us of is that kids are ever-evolving. And while that can be a source of frustration, it can also be motivation to try something different tomorrow.

“The one thing I wish all parents knew about babies’ sleep habits is that what you do today doesn’t automatically mean things will be this way for years to come,” she tells us. “It’s never too early or too late to teach new sleep habits!”

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